Dive Brief:
- Chobani says it will open a food incubator in New York City, offering a commercial kitchen, office space, and expertise to food entrepreneurs.
- Chobani, which altered the yogurt business with its Greek-style blends, says it wants to find, support, and invest in other disrupters.
- The company will call for pitches from entrepreneurs next month, and then 10 companies will be selected for the first round.
Dive Insight:
There's no shortage of food incubators in New York. Places such as Hana Kitchen, Mi Kitchen es su Kitchen, and the city-sponsored Entrepreneur Space are all major players, but none of them have quite the cache of Chobani.