Dive Summary:
- The Children's Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry-wide regulatory group that gives an annual report on the status of foods and their commitment to the health of children.
- This years cereal snapshot was generally positive and shows concerted efforts from all major cereal brands to increase the health value of their products.
- This comes in many different forms including an increase in whole grains and decreases in sugar and sodium levels.
From the article:
"CFBAI's '2012 Cereals Snapshot' report indicated clear efforts by General Mills, The Kellogg Company and Post Foods in nutritionally enhancing products aimed at children and slashing sugar and sodium content."Both nutrient fortification and sodium and sugar reduction are important for the companies," Elaine Kolish, director of CFBAI, told BakeryandSnacks.com."Implementation does vary from company to company. Some are opting to enrich products with whole grains, for example, and reduce sugar content after, for other's it is the opposite," Kolish said.While cereal firms are investing efforts ..."
