Dive Summary:

• Cargill, the U.S. agro-giant, has set fairly drastic sustainability goals for its Truvia brand stevia production.
• They have set 2020 as the deadline for complete carbon neutrality for their Truvia brand in hopes of improving consumer attitude towards the product.
• Stevia has been growing steadily over the years, however Cargill expects the recent trend of sustainability to differentiate Truvia and make it the household name for sweetener.

From the article:

"Consumers are increasingly looking at sustainability and environmental programs of products and brands that they are purchasing."  Mark Brooks, global consumer products director for the Truvia Brand told us.