Dive Summary:
- Captain Morgan's new Sherry Oak Finish Spiced Rum capitalizes on current demand for rich, flavorful beverages with a flavor that combines oak, sherry wine, vanilla, caramel, dark cherry, cocoa and a floral undertone.
- The new flavor is a limited edition product commemorating Captain Henry Morgan's historic 1671 battle off the shores of Panama.
- The 70 proof drink is available nationwide for $19.99 in a unique 750ml bottle with a metallic label.
(Image credit: PR Newswire)
From the article:
... "The life and legacy of Henry Morgan serve as an integral source of inspiration for us as we continue to develop innovative product offerings and creative marketing campaigns," said Jesse Damashek, Director of Innovation, Diageo North America. "Every adventure, and especially every victory, is one worth celebrating responsibly, and we are proud to offer adult consumers Captain Morgan® Sherry Oak Finish Spiced Rum for a limited time." ...
