- Whole Foods is now stamping its paper shopping bags with “great everyday low prices," a tagline very similar to Wal-Mart's signature slogan, according to Business Insider.
- The natural grocery chain first started referring to “everyday low prices” last year when it announced the rollout of its cheaper chain of stores, 365 by Whole Foods Market. This chain is positioned to offer affordable prices on natural and organic products.
This strategy echoes Wal-Mart's long-established marketing tactic, which rejects "high-low" coupon and sales strategies because the store always offers the lowest prices possible.
While Wal-Mart's "everyday low prices" strategy has been incredibly successful, other retailers have attempted to duplicate the concept and failed.
Whole Foods first made its low price guarantee at its 365 chain to reach more lower-income, urban markets where a traditional Whole Foods store is less likely to succeed. Business Insider discovered that while 365 product prices are less expensive than other items at Whole Foods stores, they are comparable to items at other grocery stores, such as Trader Joe’s.
According to Nielsen, retailers may decide how to price and promote a product based on general pricing philosophy and particular strategic and tactical needs at a given time. In other words, a retailer may claim the lowest everyday price in a given category or to drive store traffic through deep discounting and high-impact trade promotions.