Dive Summary:
- The Center for Food Integrity (CFI) recently concluded a study trying to determine whether consumer attitudes towards modern food production could be improved.
- As research shows, as the complexity in food production increases, there is a marked decrease in consumer confidence and understanding.
- The study concluded that if more information was printed alongside said production methods detailing their environmental and safety improvements, consumers are significantly more likely to respond favorably.
From the article:
"KANSAS CITY, MO. â Consumer attitudes toward modern food production technologies can be significantly improved by providing information from credible sources that helps consumers understand the broader social benefits of todayâs systems, according to new research from the Center for Food Integrity (CFI). A new approach tested in CFIâs 2012 Consumer Trust in the Food System study resulted in significant increases in support for certain modern farming technologies. An online survey of 2,001 people this summer measured attitudes toward five technologies commonly used in todayâs farming..."
