- Campbell Soup Co.'s Bolthouse Farms brand announced three new beverage flavors that it would add to its catalog for the 2013 holiday season.
- The three new offerings include Holiday Nog, Pumpkin Spice Latte and Peppermint Mocha.
- Bolthouse boasts that its Holiday Nog has 83% less fat and 60% fewer calories than traditional eggnog, while its other two releases provide sources of calcium with 7 grams of protein each.
(Image credit: PR Newswire)
Non-soup categories, including beverages remain vital to Campbell's growth, as evidenced by the company's most recent earnings report, where juices and innovative approaches to delivering soup were highlighted among its strengths going forward.
These new Bolthouse flavors seem poised to compete with holiday drinks that coffee drinkers (and particularly Starbucks customers) will be familiar with.