- Campbell Soup announced Thursday that it will acquire Silicon Valley food start-up Plum Organics for an undisclosed amount.
- Plum is currently the No. 4 baby food brand in the U.S and makes healthy snacks and meals for babies, toddlers and kids--and with revenue growing from $200,000 in 2008 to $93 million in 2012, it is one of the Bay Area's fastest growing companies.
- Plum's profitability remains in question, as it wasn't profitable in 2011, so time will tell if the first acquisition from the Silicon Valley food movement pays off.
From the article:
... Founded by an industrial designer from IDEO and a former Clif Bar CEO, Plum specializes in healthy snacks and meals for babies, toddlers and teens. Kids recoil at beets, but dressed up in clever packaging and in shapes and sizes they find palatable, they will eat them up. The company put particular emphasis on organic produce and screening farmers and suppliers. ...