Dive Brief:

• After 32 years, Butterball is hiring its first male Turkey Talk Line spokesman this holiday season.
• The Garner, N.C., company is offering an application for the position, as well as the position of operator, to men ages 25 and up on its Facebook page, starting Monday and closing Oct. 20.
• The spokesman will not only help answer calls on the Turkey Talk Line, but will offer tips during media appearances.

Dive Insight:

Despite growing to 60 operators since its launch in 1981, the Turkey Talk Line has somehow never had a male employee. Butterball says it never set out to hire only women, but that its hires had typically been made from word-of-mouth. The line's director, Mary Clingman, says there's no better time than the present to begin actively seeking men to—wait for it—man the line, as around a quarter of all calls now come from men, compared to 9% when it first launched.