Dive Brief:

• Budweiser debuted a new ad featuring a montage of "American" images in the run-up to the U.S-Belgium match in the World Cup.
• The ad, which Bleacher Report described as being a "nonsensical montage of things Americans ostensibly like," attracted a fair amount of cynicism. Critics noted that Budweiser is, in fact, owned by AB InBev, a Belgium company. 
• The 28-second ad is a fast-moving series of images of bikinis, fighter jets, eagles, American flags, motorcycles, soldiers, cheerleaders, Clydesdales, and beer. 

Dive Insight:

While attracting a lot of attention, there's really not much to analyze with this ad. While some may be offended when Budweiser uses patriotism to sell products, the company's marketing department was smart to catch on to the patriotism swirling around yesterday's World Cup game.