Bud Light announced the addition of its fourth creative agency partner in 18 months, moving the bulk of the leading American beer brand's advertising business to BBDO.
"Effective immediately, BBDO joins our agency roster with responsibility for strategic planning, account service and creative development for the Bud Light brand," Paul Chibe, a VP overseeing marketing at Anheuser-Busch in the U.S., said, according to an AdWeek report.
Translation, which grabbed Bud Light's business last August, will still handle Bud Light Platinum and Bud Light Lime, but core Bud Light work will now come out of BBDO's Chicago office. That move is likely meant to ease any concerns over conflicts of interest, since BBDO handles its Guiness account out of New York.