- Pepsi launched a new global ad campaign via YouTube on Thursday, featuring Beyoncé as its focus.
- The spot features the pop diva drinking a can of Pepsi Max and revising career highlights as she dances and watches herself perform.
- The campaign could prove lucrative for Beyoncé, drawing audience for her song "Grown Woman" and introducing Beyoncé-designed cans of soda at special Pepsi events.
From the article:
"... But there are risks at both ends, Martin notes. For Beyoncé, it's about embracing a brand that is losing cachet with a generation of Millennials less infatuated with sugary drinks, Martin says. Pepsi's risk, however unlikely, Martin says, is this: 'Will the entertainer go off the reservation?' ..."