- General Mills' Count Chocula and Franken Berry cereals have been regular fixtures in grocery stores since they were first introduced in 1971, but this Halloween, they will be reunited with some long lost friends as Frute Brute and Yummy Mummy go back on sale in August with retro packaging at Target.
- Frute Brute was first introduced in 1974 with fruit-flavored cereal pieces and lime-flavored marshmallows, but was discontinued in 1982.
- Yummy Mummy, which contains fruit-flavored cereal and vanilla-flavored marshmallows had a shorter lifespan from 1987-1990, but it will return to stores this year, along with General Mills' Boo Berry cereal and the other monster mascots.
(Image credit: PR Newswire)
From the press release:
... "Boomers and gen-Xers grew up with the Monsters Cereals," says Ari Zainuddin, marketing manager with General Mills. "Saturday morning meant cartoons and a bowl of Count Chocula or Franken Berry. They want to share those memories with their kids and this seasonal favorite brings back all kinds of fond family nostalgia."
More than just a tasty treat, the monsters have become iconic Halloween figures, each with their own story and personality.
Considered by some to be the most popular of the monsters, Count Chocula is a vampire who prefers chocolate to blood and is well recognized for his tagline, "I vant to eat your cereal!" First introduced in 1971, Count Chocula cereal combines chocolaty cereal made with whole grain corn and colorful marshmallow shapes.
Franken Berry is a cuddly, pink version of Frankenstein's monster, introduced shortly after Count Chocula. This ghoul still wears the same chain-link suspenders he did when he was first created in 1971. Franken Berry cereal combines delicious strawberry-flavored cereal made with whole grain corn and colorful marshmallow shapes.
Boo Berry was first introduced in 1973 as a blue ghost with a purple tie and hat. The cereal has monstrous blueberry flavor from combining blueberry-flavored frosted cereal made with whole grain corn and colorful marshmallow shapes.
A rambunctious werewolf wearing striped overalls, Frute Brute joined the gang in 1974 and was discontinued in 1982. Frute Brute cereal, made with whole grain corn, combines fruit-flavored cereal with lime-flavored marshmallows.
The fifth monster arrived in 1987. The cheerful Yummy Mummy is wrapped in rainbow colors. Yummy Mummy cereal, made with whole grain corn, combines fruit-flavored cereal with vanilla-flavored marshmallows. It was discontinued in 1990. ...