Dive Brief:
- Anheuser-Busch InBev has launched a review of its U.S. media agency, Publicis Groupe's Starcom.
- The world's largest brewer held similar reviews earlier this year of agencies it uses in Latin America and China.
- The move comes as A-B InBev's new vice president for marketing, Jorn Socquet, revamps the executive team.
Dive Insight:
Things must be a little tense at Starcom today. The contract with A-B InBev, which Ad Age says spent $1.56 billion in measured media last year, is worth a pretty penny.
Still, there's no reason for panic. Socquet may just be engaging in the sort of due diligence that is required in his role. Or, he may be determined to reverse the 2011 decision by his predecessor to outsource work to Starcom that had been done in-house for decades.