Dive Brief:
- Beer brewers' concerns about the effects of legalized marijuana on sales are not justified, according to a new research note from a senior analyst at Sanford Bernstein.
- Statistics suggest that there has been no decline in been consumption in states that legalize pot, wrote Trevor Stirling.
- Stirling's comments run counter to earlier research from universities that suggested alcohol sales would drop about 5% in areas where marijuana was legalized.
Dive Insight:
This comes as good news to mainstream brewers, who have long worried that legal grass would reduce the consumption of beer.
But some are still waiting to see research on the other big question about legal grass: What is it doing for the sale of "munchies"? We're guessing that sales of chips, pizza, cookies et al have been, if you will pardon the pun, getting high.