Dive Summary:

• Hostess has finalized all five of the auctions to sell of all of their businesses, bringing in about $860 million, a bit under what they were expecting.
• The upside, however, is that the auction took much less time than expected, so consumers can expet most of their products to be back on shelves soon.
• The ball is now in the new owners' courts, as they can little afford to keep these products off shelves for fear of being forgotten or passed over. 

From the article:

“Hostess did what they had to, and did it quickly. It’s only worthwhile if you can get products back on shelves
quickly,” said Matthew Hudak, packaged food analyst for Euromonitor International.

“$860m is a little under on what they’d be worth, but this is to be expected with a bankruptcy like this…It’s
probably the best deal they could have had, given the situation in terms of speed,” Hudak told
BakeryandSnacks.com.