Dive Brief:
- A new ad from yogurt brand Activia is now the most shared video commercial in history.
- The ad, which stars singer Shakira, a slew of attractive people, some soccer playing, sets of giant drums, and some animals, had been shared 5,375,756 times on multiple social-media platforms as of last week — pushing it ahead of Volkswagen's "The Force" ad from 2011.
- The popularity of the Activia ad on social media is largely a result of the enormous popularity of Shakira herself. The singer recently became the first person in history to receive 100 million likes on Facebook.
Dive Insight:
Viva Shakira! She's hard not to like, no matter where you're from. Through bilingual singing, belly-dancing- inspired moves, an ambiguous ethnicity, and just about the world's prettiest hair, she's become a new sort of star for a global economy.
Activia was both wise and lucky to team up with Shakira. But the thing we like the most about the ad is that Shakira and Activia used it to promote the United Nations World Food Programme and its School Meals initiative. And that's something worth singing—and dancing—about.