Dive Brief:
- The AB InBev commercial featuring a lost puppy won USA Today's Ad Meter's consumer panel poll, making this puppy a winner for two years in a row.
- This also solidifies AB InBev as a leader in consumers' favorite Super Bowl commercials, having won this poll numerous times and for the last three years.
- The panel of 6,703 voters chose from 61 Super Bowl commercials, which went for a record $4.5 million apiece for a 30-minute slot.
Dive Insight:
Clearly AB InBev's marketing team, which it recently moved to New York, is onto something, despite the recent Clydesdale controversy. Perhaps the company is onto something else entirely as well, having recently acquired some craft beer brewers, including 10 Barrel Brewing Co., and its recent announcement to acquire Elysian Brewing Company. There's even been speculation about an acquisition of PepsiCo floating around.