Dive Summary:
- AB InBev has released full page ads in the nation's 10 leading newspapers in response to class-action lawsuits accusing the company of watering down its beer.
- The ad features a picture of canned water that the company donates to disaster struck areas with the quote "They must have tested one of these" in bold, right above it.
- The company vehemently denies that they water down their beer, saying they produce a product within the exacting production and labeling regulations of the U.S. government.
From the article:
Peter Kraemer, vice-president of brewing and supply at Anheuser-Busch, defended the brewer's integrity, saying: "Our beers are in full compliance with all alcohol labelling laws. We proudly adhere to the highest standards in brewing our beers, which have made them the best-selling in the US and the world." ...