- Anheuser-Busch InBev has filed a complaint with the National Advertising Division over Coors' "world's most refreshing can" claims that accompanied its new double-vented wide-mouth can in May.
- MillerCoors in turn said the ads will terminate at the end of September, but the company has declined to participate in the review, the St. Louis Business Journal reports, resulting in the review being forwarded to the Federal Trade Commission.
- Jonathan Stern, a spokesman for MillerCoors, told Advertising Age that the can claims are "clearly are intended as acceptable marketing puffery" or have testing result to back them up.
From the article:
... In its complaint to the NAD, A-B InBev questioned "the implied claim that Coors Light Beer cans are technologically superior to other beer cans, and provide a more refreshing beverage experience. ...