Ganeden Biotech and Copper Moon Coffee just introduced the first K-Cups that deliver probiotics, necessary for immune and digestive health, in a cup of coffee.
Now people can drink GanedenBC30 (Bacillus coagulans GBI-30, 6086) in the form of French Vanilla Cappuccino brewed on any machine that works with K-cups. The coffee also packs in vitamins and minerals for extra health benefits.
This innovation would likely be heralded by coffee lovers, who can now get more than flavor and caffeine out of their favorite beverage.
Copper Moon is making a smart move in distinguishing itself in the K-cup coffee market. It’s a strong one that continues to grow. According to Packaged Facts, the single-cup brew portion of retail coffee sales reached $1.8 billion in 2012, and its growth appears to be continuing.
It's also a market that is changing. Copper Moon's probiotics concept comes just weeks after Coke signed a deal to link with Keurig Green Mountain and build a countertop machine for soft drinks to compete with SodaStream.
Complicating matters is that the K-Cup patent expired in September 2012, a fact which promted to Keurig to launch a machine that would only accept its own K-Cup as a way to fight off unlicensed cup vendors.
It all adds up to a highly competitive environment in the single-serve market.
That’s where Copper Moon Coffee may gain a particular advantage in the selling point of health benefits. No doubt, the company will introduce additional flavors packed with probiotics if the initial offering proves successful — and those of us addicted to our caffeine brews will be able to tell our critics that we are drinking for our health.