- In a look ahead at 2013, Advertising Age runs down a list of beverage predictions for the year, noting a big push for Diet Pepsi beginning this month, as well as 10-calorie versions of 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer from Dr Pepper Snapple Group.
- The report also anticipates growing problems between the independent brewers and larger brewing companies such as MillerCoors, as distinctions between craft beers and small brands from larger companies are debated.
- Beer companies may also begin adopted better strategies for targeting women with their products.
From the article:
Thanks to an increasing focus on the obesity epidemic and nonalcoholic beverages' role in that debate, the major players will heavily promote low and no-calorie options in the coming year. PepsiCo has rolled out PepsiNext, featuring 60% less sugar than regular Pepsi, and is planning a major push for Diet Pepsi beginning in January. ...