Beverages: Page 104
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Coca-Cola's 'one brand' packaging drives sales in early market rollouts
This campaign may have worked so far in markets like Spain, Mexico, and northern Europe, but packaging will only take soda so far.
By Carolyn Heneghan • June 17, 2016 -
Competition brews: Starbucks to debut cold brew coffee line in grocery, c-stores
This presents steep competition to other cold brew manufacturers.
By Carolyn Heneghan • June 16, 2016 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
FDA sued over flip-flopping on compliance for use of term 'soy milk'
The Good Food Institute's complaint includes four counts related to the agency allegedly maintaining varying stances on use of the term "soy milk" and its failure to comply with FOIA request deadlines.
By Carolyn Heneghan • June 16, 2016 -
SodaStream aims to soak up disappointed Keurig Kold users with limited-time promo
It's offering free SodaStream sparkling water makers to Kold owners that send in a selfie of themselves with their discontinued device.
By Carolyn Heneghan • June 10, 2016 -
UPDATE: WSJ reports PepsiCo scraps Diet Pepsi presentation
This could have revealed plans for turning around the brand's sales, according to The Wall Street Journal.
By Carolyn Heneghan • June 8, 2016 -
With Amazon LaunchPad connection, Soylent has potential to exponentially expand distribution
Soylent and other liquid meal replacement products could see popularity surge.
By Rachel Duran • June 8, 2016 -
San Francisco's warning labels for sugary drinks on hold, future hangs on appeal
The judge's move is "out of an abundance of caution," a spokeswoman for San Francisco City Attorney Dennis Herrera told The Wall Street Journal, because the warning label has no precedent and could set one for other cities.
By Carolyn Heneghan • June 8, 2016 -
Not so hot: Keurig pulls Kold system, lays off 130 employees
With JAB Holding now in control, it's unclear whether the Keurig Kold will reappear.
By Carolyn Heneghan • June 7, 2016 -
Liquid meal replacements provide manufacturers with challenges, options to adopt convenience
A focus on flavor in the meal replacement segment opens up the "food" category to beverage manufacturers.
By Carolyn Heneghan • June 6, 2016 -
AB InBev taps industry trend with LGBT-supportive Bud Light ad
Addressing diversity through marketing and product development is part of a larger industry movement.
By Carolyn Heneghan • June 5, 2016 -
Coke wins 'zero' trademark rights — but so do Dr Pepper Snapple, other manufacturers
The judges wrote that Coca-Cola hadn't proven its argument that consumer confusion resulted from other brands using the term "zero."
By Carolyn Heneghan • June 3, 2016 -
Dream tea(m): AB InBev, Starbucks partner for new RTD Teavana line
RTD tea production will enable AB InBev to better fill capacity at its breweries as U.S. beer volumes decline.
By Carolyn Heneghan • June 3, 2016 -
Former PepsiCo CEO Roger Enrico dies, leaves behind noteworthy legacy
Enrico, who led the company to nearly surpass its top competitor Coca-Cola during the 1980s soda wars, died Wednesday at age 71.
By Carolyn Heneghan • June 2, 2016 -
Dos Equis reveals new Most Interesting — stand-ins
Digital spots will feature TV star and sportscaster Erin Andrews and actor Luis Guzman, but the brand confirmed to Ad Age that neither are official replacements for the Most Interesting Man.
By Carolyn Heneghan • June 2, 2016 -
Coca-Cola, bottler Femsa to acquire Unilever's AdeS for $575M
With this move, Unilever further slims its underperforming food and beverage portfolio and Coca-Cola expands its non-carbonated beverage business and presence in Latin America.
By Carolyn Heneghan • June 1, 2016 -
Jim Beam overhauls bottle design, keeps Mila Kunis as spokeswoman
Jim Beam's new square bottles more closely resemble those of the Jack Daniel's brand, the U.S. whiskey category leader.
By Carolyn Heneghan • June 1, 2016 -
In time for summer, Coca-Cola to release patriotic cans
The beverage company joins a growing list of brands tapping into the patriotic sentiment in an Olympic and presidential election year with a new can featuring a U.S. flag.
By David Kirkpatrick • May 31, 2016 -
SodaStream brews beer category entrance with home 'crafted' beer system
SodaStream's stock soared 10.1% in premarket trading Tuesday following Monday's announcement.
By Carolyn Heneghan • May 31, 2016 -
FDA
Deep DiveGaneden exec: Growth of probiotics will be from widely consumed, ordinary products
Stressed-out consumers seek products with ingredients to cure what ails them, including digestive aids.
By Rachel Duran • May 26, 2016 -
Experts say competition behind Smucker's lower coffee prices
Other companies may decide to follow suit in order to remain competitive.
By Carolyn Heneghan • May 25, 2016 -
Sponsored by Plex
Beer and the cloud: a recipe for success
Green Flash Brewery went live with a manufacturing cloud ERP less than three years ago, and the operation now has the capacity to brew up to 100,000 barrels of craft beer.
May 24, 2016 -
Study: Sweetener consumption declining among children, adults remain steady
Manufacturers will find the data complements recent studies regarding consumer preferences when it comes to beverages.
By Rachel Duran • May 19, 2016 -
Breaking down the potential impact of San Francisco's warning labels on sugary beverage ads
The ordinance is expected to go into effect July 25, after a U.S. district judge denied a preliminary injunction against the law filed by the American Beverage Association.
By Carolyn Heneghan • May 18, 2016 -
Coca-Cola treads lightly when pushing for wastewater reuse
In a Fortune interview, the company's chief sustainability officer mentioned wastewater as a circular resource the company may pursue.
By Carolyn Heneghan • May 18, 2016 -
What PepsiCo's content creation strategy could do for the industry
"The holy grail for me is to leverage the incredible power of our brands and their equities to essentially fund their own marketing," Brad Jakeman, president of PepsiCo's global beverage group, told Ad Age.
By Carolyn Heneghan • May 17, 2016
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