Dive Brief:

• Wrigley has eliminated its Chief Marketing Officer role. The man who held that title,  Brian Hansberry, has left the company. 
• The Chicago-based gum maker said its president and other executives will take over Hansberry's duties.
• The move comes as sales in the gum category continue to tumble amid the rise of competing product such as mints and a decline in teens' purchasing power.

Dive Insight:

We're not sure what to make of this news. With gum facing such extensive trouble, it would seem to us that a gum company needs a marketing boss. On the other hand, having a marketing boss won't help you when the federal government gets upset because you've been spiking the gum with caffeine.