- Coca-Cola Enterprises plans to reintroduce Vanilla Coke—which was taken of the market in the U.S. and Great Britain (in 2006)—to the GB market after losing European volume shares in 2012.
- CCE will also introduce Cherry Coke Zero in GB and France, along with Fanta Peach in France.
- The company also intends to concentrate on lower entry-point packages.
From the article:
Coca-Cola Enterprises CEO John Brock says that GSK’s decision to start a strategic review of Ribena and Lucozade is an ‘interesting development’, while the firm plans to relaunch Vanilla Coke in Great Britain this year. ...