- Anheuser-Busch on Wednesday announced that it would introduce a new Budweiser beer can on May 6, reducing can size to 11.3 ounces from 12 ounces and tightening up the middle to look like a bow tie.
- The can does, however, cost more to manufacture, requiring twice the amount of aluminum used for traditional cans.
- The can, which is not expected to replace 12-ounce cans altogether, is expected to ship to grocery, liquor and convenience stores in eight-packs instead of normal six-packs.
From the article:
"... This three-year undertaking involved some significant changes both at the can-making facilities and on the packaging lines. Creating the can requires a 16-step process: ten steps to form the bottom half, with an additional six to form the top. According to the release, the physical limitations of aluminum required the angles of the bow tie to be very precise. ..."