Social media and the food and beverage industry have a symbiotic relationship. Food porn floods Twitter and Instagram feeds, but opportunities abound for the industry to tune in and gain valuable knowledge from the Twitterverse. So, Food Dive rounded up some of the most relevant accounts.
Are there other Twitter feeds you want to share? Email [email protected].
Helena Bottemiller Evich
This Politico reporter is also one of the voices behind Morning Agriculture. Follow her for food and agriculture policy updates and strong insight into issues.
Industry grapples with added sugars divide: https://t.co/Crsf2Jy60V
— Helena B. Evich (@hbottemiller) October 26, 2015
Food+Tech Connect
This account covers all things food tech, ranging from aggregation to original content. It's a mix of education, fun, tech, and above all, innovation. Almost all tweets include the #foodtech hashtag, obviously.
We're launching a logistics course w experts who've worked w @freshdirect + @pret What do you wanna learn? https://t.co/xupjNeJXxn #foodtech
— Food+Tech Connect (@foodtechconnect) November 16, 2015
IFT
The Institute of Food Technologists runs an aggregation feed in addition to releases from its own newsroom — plus job postings. Its content is relevant and on trend, like its recent pumpkin spice exploration.
Food scientist @kantha answers questions about the science behind the popular fall drink, the pumpkin spice latte! https://t.co/W5yMCSpFio
— IFT (@IFT) October 28, 2015
Civil Eats
Conversations about the food system run rampant on Twitter, though anyone looking for information can congregate here. What will likely influence people to check it out though, is Mark Bittman's praise of the publication.
This bill could make it easier for small farmers to sell their meat directly to consumers https://t.co/e41bYPb89c pic.twitter.com/LlTyTByXSs
— Civil Eats (@CivilEats) November 16, 2015
John Coupland
John Coupland is a food science professor at Penn State University and IFT's president-elect. He's very engaged in relevant industry conversations and uses the account to share updates from a class, #FDSC400.
In #FDSC400 next week we'll cover food color. @JohnGleekson explains the difference between natural vs artificial https://t.co/BYHxF87auc
— John Coupland (@JohnNCoupland) November 15, 2015
Barbara Corcoran
The "Shark Tank" businesswoman was a special guest at the Summer Fancy Food Show in June.
"I think I didn't know I had an interest in food until I started looking at my portfolio and realized it’s 80% food," she said.
Corcoran tweets inspirational business tips, quotes from her fellow "sharks," and more.
Procrastination is the enemy of success and the guilt of not doing something always steals your energy.
— Barbara Corcoran (@BarbaraCorcoran) November 13, 2015
Nielsen & Mintel
Both of these organizations reveal relevant data in bite-size portions, leaving the industry with quick takeaways on important consumer reports. After all, consumers are the backbone of the industry's successes and failures.
Almost 20% of wine drinkers say they've bought 10 or more wine brands in the past year https://t.co/wYeSZHPxkf
— Nielsen (@Nielsen) November 12, 2015
Consumers have reversed the "bigger is better" mantra. How will craft shape brands big & small in 2016? https://t.co/DdBKFfIKIj #2016Trends
— Mintel Research News (@mintelnews) November 9, 2015
Virginia Lee
Virginia Lee is a Euromonitor senior beverage analyst whose Twitter account is full of fun conference coverage and trend insight.
Check out the @Euromonitor slides on #PET bottles for #beverages. Lots of #packaging examples. #mrx https://t.co/epzjULyxTC
— Virginia Lee (@VirginiaALee) November 12, 2015
USDA Food Safety
Whoever is running this account is a master at handling delicate issues with poise and wit. It also makes food safety engaging, a feat in itself.
Clean paws are Step 1 to a purrfect meal. Wash hands for 20 sec w/ soap & water after handling pets #NationalCatDay pic.twitter.com/VspzlqTBQl
— USDA Food Safety (@USDAFoodSafety) October 29, 2015