Dive Brief:
- The Supreme Court ruled 8-0 that POM can pursue a false-advertising claim against Coke's Minute Maid unit.
- At issue is whether of not a juice blend that contains only trace amounts of fruit can legally be labeled as "Pomegranate Blueberry Flavored Blend of 5 Juices."
- The court's decision frees companies to pursue false-advertising claims against competitors, even when the Food and Drug Administration declines to take action.
Dive Insight:
The tide has turned. Amid all the court cases and food bloggers publicly voicing their opinions, consumers seem to have accepted this era of disclosure and transparency. It's hard to understand why that's not entirely clear to entirely everyone in the food and beverage industry.