Dive Summary:

• The Sunkist Growers cooperative, which markets oranges, lemons and related products, acquired a building several weeks ago that it says will serve as its new headquarters.
• The move is significant to real-estate executives and to both small cities, but represents little more than a change in offices. Sherman Oaks and Valencia are only 22 miles apart.

Dive Insight:

A change in headquarters can be quite disruptive to an organization. But it's unlikely this move will cause significant headaches. Given the proximity of the two cities, staff retention won't be a problem. In addition, the fact that Sunkist is moving to a city that shares a name with a breed of orange has to be seen as a bit of a marketing plus.