Dive Brief:
- Suja Life has filed for an initial public offering in the U.S., the wellness shot and cold press juice maker said Friday. The price of the offering hasn’t been disclosed.
- The company has applied to list its stock on the Nasdaq exchange under the symbol SUJA. The offering is through an Umbrella Partnership - C Corp., or Up-C, which allows the company’s original partners to maintain voting rights and certain tax benefits.
- The plan for a public offering comes as Suja reports a 26% sales increase in the last year as more consumers seek out healthier beverages with functional benefits. Suja owns its namesake juice brand, Vive Organic and Slice Soda, which it brought back to market as a better-for-you soda.
Dive Insight:
Becoming a public company will give Suja the opportunity to become a “definitive leader in better-for-you beverages,” CEO Maria Stipp said in a securities filing.
Founded in 2012, Suja considers itself an early pioneer of the cold-pressed juice segment. The beverage maker netted $327 million in net sales in 2025, a 26% increase from 2024.
With the IPO, Suja wants to increase its household penetration, which it estimates to currently be at 11%. The company thinks it’s well positioned to tap into the growing better-for-you beverage segment, as well as the broader beverage and juice markets.
“This leaves significant white space opportunity, and the underlying consumer trends driving this movement continue to accelerate, further supporting our substantial runway for growth,” Stipp said.
The public offering could also position the company for more dealmaking in the future. In the prospectus, Suja said it utilizes both innovation and M&A to strengthen its portfolio. The company bought Slice in 2024 and relaunched it as a functional soda the following year. It acquired Vive Organic in 2022.
