- A new report from Restaurant Sciences shows that rum, gin and tequila lost marketshares of 3.89%, 2.60% and 2.28%, respectively, among drink orders in 2012.
- Vodkas, digestifs and Irish whiskey, however, made gains of 3.04%, 1.48% and .98%, respectively.
- The study looked at 25 million drink orders at U.S. restaurants, bars and nightclubs during 2011 and 2012.
From the article:
"... 'Restaurant Sciences' study mirrors our 2012 bar trends, as more customers selected our Espresso Martini drink made with vanilla-flavored vodka,' said Teddy Newcomer, vice president of operations and corporate beverage manager for Chow Fun Food Group. Located in Providence, Rhode Island, Chow Fun Food Group operates a number of Rhode Island's most popular restaurants including XO Café, Ten Prime Steak & Sushi, Rick's Roadhouse, Luxe Burger Bar, and Harry's Bar & Burger.
Restaurant Sciences sampled 25 million drink orders; all values shown have a Standard Error of less than 1 percent. ..."