Dive Brief:

• Coca-Cola says personal data belonging to 74,000 people was on laptops stolen by a former employee.
• The laptops have been recovered at the home of a former employee whose job it was to safeguard and destroy such data.
• The company said there are no indications that the data, most of which belongs to current or former employees, has been misused.

Dive Insight:

Stories about data theft have become so common that folks seem to have gone from shock to resignation at a rapid pace. No one is surprised by this stuff anymore. That's unfortunate, because the only thing that will protect our information in the digital era is a healthy sense of outrage. Here's hoping that the folks who were affected by this particular theft let Coca-Cola know just how displeased they are.