- Starbucks Corp. announced on Tuesday that it will begin selling its Evolution Fresh juice and Evolution Harvest snack bards nationwide this year, achieving placement in around 8,000 cafes and grocery stores, thanks to a partnership with Whole Foods Market Inc.
- Starbucks has plans to expand the Evolution products lineup as it works to replace other companies' packaged offerings, such as PepsiCo's Naked Juice and Kind LLC's Kind snack bars, which have previously been sold on the coffee giant's shelves.
- The company acquired Evolution Fresh in November 2011 for $30 million.
Starbucks clearly wants to diversify its offerings, and moves such as this Evolution expansion and Starbucks' partnership with Danone on Greek yogurt show how committed the company is to improving its reach. It's all bad news, however, for other food-makers that have sold products in Starbucks stores up until this point.