- SodaStream International is looking to get its new TV ad out to 100 million viewers on Feb. 3 for the Super Bowl, and the ad features strong language that goes after plastic bottles.
- "Our ad confronts the beverage industry and its arguably out dated business model by showing people that there exists a smarter way to enjoy soft drinks," SodaStream Internation CEO Daniel Birnbaum said in a statement. "One day we will look back on plastic soda bottles the way we now view cigarettes; as a dangerous vice, not as an easily accepted feature of everyday life."
From the article:
"... An entirely new spot, developed by advertising expert Alex Bogusky specifically for the Big Game, was not approved, but will air online and on other television networks. ..."