Dive Brief:
- Snyder's-Lance is one of the latest major food companies to hop on the health food bandwagon with its new snacks division, Clearview Foods, which sports the tagline, "Snacking is our passion."
- Current Snyder's-Lance brands like Snack Factory Pretzel Crisps, Eat Smart, and Late July Organic Snacks will be among the focuses of the new department.
- According to Food Business News, Clearview Foods is part of a brand overhaul for Snyder's-Lance, which includes fresh marketing materials, and the company thinks that the healthy snacks division's "new logo, icon and tagline offer a clear perspective on the division’s mission to seek opportunities that capitalize on growth trends and extend into new food categories."
Dive Insight:
Peter L. Michaud, former vice president of Snack Factory and appointed senior vice president and general manager of the Clearview Foods Division, said, "The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions."