- Bethenny Frankel, host of "bethenny," announced on Monday's episode that her Skinnygirl brand is partnering with AriZona Beverages on a line of low-calorie, non-alcoholic beverages.
- The line of sparkling waters, dubbed Skinnygirl Sparklers, is mixed with real fruit juice and includes four flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut.
- The line will initially launch in New York, Florida and Chicago at the end of November before rolling out nationwide, and a "Create The Next Skinnygirl Sparkler Contest" will award $10,000 to the fan who creates the best new flavor.
Frankel, who got her start as a reality TV star, is building quite the empire with her Skinnygirl line, which already included lines of wine, cocktails and power bars. Her deal with AriZona Beverages is hardly the company's first partnership with a public figure, though—AriZona's Soda Shaq Cream Soda line is part of a deal with NBA great Shaquille O'Neal.