- Arla, a Denmark-based whey ingredients provider, launched a new line of clean-label, dairy-based ingredients to be used by the foodservice business.
- The line of ingredients include cake topping, cooking cream, baking-stable cream cheese, and cheesecake cream cheese.
- The company says these new products are made with dairy proteins, but are higher in proteins and lower in fat, carbohydrates and calories than similar products.
As consumers crave more premium dairy products, as well as food items that fit into the better-for-you and clean label trends, Arla's latest launch makes sense. Torben Jenson, a category and application manager for Arla Foods, said it himself as he announced the line of ingredients: "Our new concepts are healthy, convenient and clean-label, which means they are completely on-trend."
Arla started 2016 by projecting an "unpredictable and tough" year. In 2015, the dairy-based company's global revenues fell 3.3%. The dairy industry worldwide has had a difficult time, with farmers getting an estimated 20% less for their milk this year than in 2015, and 40% less than in 2014. According to Rabobank, the total value of dairy sales worldwide has dropped, with the top 20 producers earning 13% less in 2015 than the previous year.
These new ingredients are a potentially lucrative way for Arla — which Rabobank ranks as the world's 7th largest dairy producer — to innovate. They are tailor made for indulgent products, like cheesecake, but the company says they can be further customized with colors, flavors and mixed-in items like nuts or sprinkles. While consumers seek some "healthier" items, dairy indulgences like ice cream have done well. Between the end of May 2015 and this year, Americans spent $6.5 billion on ice cream, an increase of 2.5%.