- Samuel Adams announced on Monday that it plans to offer cans of its Boston Lager in addition to the traditional bottles as early as "early summer 2013."
- Dubbed the "Sam Can," the new packaging will be the result of "two years of ergonomic and sensory research and testing," according to the announcement.
- The can will come in 12-packs at a retail price of $14.99-$17.99, depending on individual markets.
From the press release:
"... Koch and the other brewers at Samuel Adams first worked with can manufacturer Ball Corporation to understand can design, technology, and how to package premium beer in cans. The brewers then worked with a design team at IDEO, a recognized global design firm, and finally enlisted the help of sensory expert, Roy Desrochers of GEI Consultants. Desrochers, a recognized beer flavor expert for the Master Brewer's Association of the Americas (MBAA), has provided counsel to the brewing industry for almost three decades. With Desrochers' help, Koch studied every aspect of the new can, from how it could potentially impact the flavor of Samuel Adam 's flagship Boston Lager to the ergonomics of how the beer flows from the can and hits the taste receptors on a drinker's tongue. ..."