- Nestle is exploring options for the sale of the PowerBar energy bars, Reuters reports.
- Nestle purchased the PowerBar brand in 2000 for a sale price reported to be $375 million.
- A Reuters source said the brand's energy bars, sports drinks, gels and protein supplements account for around $175 million in annual revenue for the Switzerland-based company.
The PowerBar news comes as little surprise following word last month that Nestle had kicked off an internal review of underperforming brands. As a global food power, Nestle has about 8,000 brands under its belt, and PowerBar is just one the products lines drawing scrutiny. Lean Cusine and Jenny Craig have also been named by analysts as potential sale candidates.