- Coors' plans to place Puerto Rican flags on its beer cans to coincide with New York City's Puerto Rican Day Parade on June 9 have drawn criticism from politicians and advocacy groups.
- "When you are talking about a flag and what it represents, being linked to an alcoholic beverage is not reflective of what our culture symbolizes," East Harlem Councilwoman Melissa Mark-Viverito said, according to DNAinfo New York.
- Critics contend that the placement of the Puerto Rican flags on Coors cans runs contrary to this year's parade theme, which is "Salud—Celebrating Your Health."
From the article:
... The image of the flag appears wrapped around the bottom of 20 ounce Coors Light can. At the bottom of the can an apple is colored in the red and blue colors of the Puerto Rican flag with a single star. A border around the apple image says National Puerto Rican Parade, Inc. ...