- Mars Chocolate North America accompanied the announcement of its new Dove Silky Smooth Mint & Dark Chocolate Swirl launch with a waist-up chocolate statue of TV host and former "Saved by the Bell" actor Mario Lopez.
- The new swirled product will come in large bars and bags of smaller, individually wrapped Dove Promises and be distributed nationwide.
- Here's what the Dark Chocolate swirl statue of the celebrity looked like:
(Image credit: PR Newswire)
From the article:
... Today, Mars Chocolate North America announced a cool, refreshing addition to the DOVE® Dark Chocolate family with new DOVE®Mint & Dark Chocolate Swirl. The new DOVE® Dark Chocolate flavor is infused with deliciously smooth mint, creating a swirled design that looks and tastes amazing.
To help introduce this tasty new treat, DOVE® turned to the equally tasty Hollywood hunk, who is known as well for his deliciously defined muscles as he is for his refreshing demeanor as a television host. At an event in Los Angeles, people sampled bites of the "mint chocolate swirled Mario" bust to determine if the new creamy, mint-swirl-infused chocolate does taste as good as it looks.
"As the number one solid dark chocolate on the market, we continue to find new and innovative ways to expand our DOVE® Dark chocolate portfolio," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The combination of mint and dark chocolate tastes great together, and the way in which we've uniquely combined these flavors truly does make this product 'Taste as Good as it Looks'."
In fact, a recent study confirmed that three out of four1 chocolate consumers enjoy the taste combination of mint and chocolate. The launch of this new product will offer those chocolate lovers the delightful minty satisfaction they seek, while continuing to provide the same creamy DOVE® taste consumers know and love.
While not every consumer will be able to take a bite out of Mario, the new product is available nationally in both large bars and bags of individually wrapped DOVE® Brand PROMISES®. The suggested retail price for both is $1.99 and $3.49, respectively. ...