Dive Brief:
- PepsiCo CEO Indra Nooyi joined the chorus of advertisers voicing concern over scandals she said are "casting a cloud" over the NFL.
- Nooyi blasted the "repugnant" behavior of players accused of domestic violence, but voiced support for the league's commissioner Roger Goodell and expressed a belief he would "do the right thing."
- Nooyi's comments followed the release of a public statement by Anheuser-Busch saying it was "increasingly concerned" by the scandals and "disappointed" by the league's responses.
Dive Insight:
Just hours after Nooyi made her comments, another NFL player was arrested in connection with the alleged abuse of a woman and a child.
Given that, it suddenly seems possible that major advertisers such as Pepsi and Anheuser-Busch are likely to lose patience, stop issuing statements, and start pulling ads.