Dive Brief:
- Pepsi has entered a marketing deal with Blake Shelton that will run throughout the summer and consistently link its "Pepsi Made with Real Sugar" campaign to the singer.
- The highlight of the marketing campaign was Shelton's live performance this week during the Country Music Awards. Shelton's performance -- on a Pepsi-themed stage outside the awards -- was broadcasted live. The performance is being made into a TV commercial that will air through the summer.
- Pepsi is also sponsoring Shelton's summer tour, in which music fans can sample limited-time-only flavors of the soda.
Dive Insight:
Shelton has become quite the star since his debut single in 2001. In addition to his singing career, he's built a second career as a reality-TV judge on "The Voice," "Nashville Star," and "Clash of the Choirs."
That means you may have a tough time getting a ticket for the Pepsi-Shelton summer tour. But fear not, you could always attend Winn-Dixie's summer tour, which offers free samples of the supermarket's store-brand sodas.