Dive Brief:

• Pepperidge Farm plans to expand its facility in Richmond, Utah, and add workers amid rising sales of Goldfish crackers.
• The company will add some 94,000 square feet to a plant that is already 225,000 square feet. Equipment upgrades are also planned.
• The 40-year old facility already runs three shifts, 24 hours a day, and produces 60 million pounds of cookies, crackers and other products each year. That output will jump to 90 million pounds annually after the expansion.

Dive Insight:

We love Goldfish crackers. Everyone does, right? You know who really loves Goldfish crackers? Babies. Goldfish and Cheerios are the traditional first "finger foods" that most babies eat. But even grownups think Goldfish are great. They're addictive. They're the crack of crackers. That's why we were so excited to read in this article that the Pepperidge Farm plant in Richmond has a thrift store where you can buy things at discount! We had no idea! So all we can say is "Honey! Get the baby and get in the car. We're going on a road trip!"