- The hazelnut spread Nutella has opened up its new Nutella Boutique online, and is selling merchandise including ceramic containers, messenger bags and iPhone covers.
- The site does not, however, sell Nutella, and remains focused on non-food products.
- "The passion our fans have for Nutella is unlike any other. They are constantly requesting access to branded merchandise, and we're happy to finally offer them the opportunity to show their love for the brand outside of the kitchen," Noah Szporn, category manager, Nutella, Ferrero U.S.A., said in a statement.
From the article:
... Products on the new site include t-shirts, messenger bags that hold nine jars of Nutella (or a laptop) and specially designed Nutella spreaders. ...