- Newcastle announced Wednesday that it would release a new Newcastle Bombshell pale blonde ale for the U.S. in May, making it available through July.
- The labels for the beer will feature a blue color scheme and illustration of a blonde woman.
- It will be sold in 6-bottle and 12-bottle packs.
(Image credit: PR Newswire)
From the press release:
"An Englishman's first love will always be his brown ale, but now he can have a summer fling with a beautiful blonde," said Charles van Es, Brand Director, Newcastle Brown Ale. "With its golden ale color, light aroma and silky smooth finish, Newcastle Bombshell is a real British beauty worth waiting for, with a label as alluring as the beer inside."