Dive Brief:
- Bebida Beverage Co., which makes the Koma Unwind relaxation drink, has revealed that it is branching off into ice cream that is meant to help consumers relieve stress.
- The ice cream will be marketed as a dietary supplement with ingredients including melatonin, valerian root, milk thistle and rose hips.
- Bebida has been testing vanilla and chocolate samples for the new product and reports positive results.
Dive Insight:
The food industry has seen all sorts of odd caffeinated products over the years, from water and brownies to beef jerky and marshmallows. So will this ice cream mark the beginning of a new wave of relaxation foods? That remains to be seen, but you can bet that it will grab some attention.