- Anheuser-Busch InBev is planning a new hard cider brand to debut next year. The company is calling the apple-based alcoholic brew "Johnny Appleseed."
- Details about marketing and packaging were not released. But Anheuser-Busch InBev did unveil the cider's logo: a detailed "A" that appears to be carrying a bindle.
- A-B InBev launched a Stella Artois Cidre earlier this year.
Few beverage segments are growing as rapidly as hard cider. And as Americans, that's reason to talk a little about our history. One of the well-known tales from American folklore is the story of Johnny Appleseed, who roamed North America planting trees. What's less known is that Johnny Appleseed was a real person—and that it was demand for hard cider that drove the demand for his apple trees.