Evian will ditch the curvy bumps on its water bottles soon, letting its products stand up just a little bit straighter. The French company Danone, which owns Evian, is cleaning up its bottle design for the first time in 14 years, and the result may look a little more like some other water brands on the shelf.
Here's the new look:
(Image credit: Evian)
"What the other waters did was put pressure on us to contemporize Evian," Eric O'Toole, president of Danone Waters North America, told the Associated Press. "We realized that our bottle had become a little bit old and dated."
The new bottles will show up in stores in June with 330 mL and 500 mL bottles. Expect to see ads trumpeting their arrival, as well as appearances in Canada and Japan later this summer.