Dive Summary:
- Nestlé is inviting women to "discover electrolytenment" with its new bottled water brand, Resource.
- According to marketing manager Larry Cooper, the brand is for “a woman who is a little more on the trendy side and higher-income side, and the bull’s-eye is 35 years old.”
- Cooper hopes that the brand will be thought of as a "bottled water accessory."
From the article:
While sharing quinoa with your girlfriends outside on the porch, watching your kids paddle in the pool outside, you’ve probably berated supermarkets for never stocking water that’s suitable for you. I mean, Evian. What’s with that stuff? ...